(Pitching, structuring, and securing external capital)
Raising capital is an art and a scienceβyou need the right structure, pitch, and credibility to attract serious investors. This guide breaks down how to secure external funding while protecting your business, reputation, and long-term profitability.
Whether you're targeting angel investors, high-net-worth individuals (HNWIs), family offices, or private firms, this playbook ensures you structure deals properly, pitch with confidence, and close funding smoothly.
Investors arenβt just throwing money at opportunitiesβthey need:
β Security β Can they trust you with their capital?
β Returns β Whatβs the risk-to-reward balance?
β Control β What level of involvement do they have?
β Exit Strategy β How do they get their money back?
πΉ Key Takeaway: Your pitch should address all four concerns directly.
There are multiple ways to structure private capital deals. Choose the right model based on:
πΉ Investor provides capital β You trade/manage β Profits are split.